I have to produce 4 different portraits of my subject in thois project, I have decided to go with an alternative fashion approach in creating magazine worthy studio shots. I am focusing on the magaizine 1 Granary as inspiration as I feel their approach to documenting fashion works really well and is something I could re create from home. They use a variety of light sources, mainly using flash as a way of making the subject pop from whichever background is being used. The poses of the subjects tend to be quite quirky and alternative to the standars typical ones found in other magazines, such as vogue or elle.
I would say the clothing and fashion is what links all their shots together. The fashion is quite out their and different, which is something I would like to incorporate into my shoots. The models tend to look serious in the image, differing from other younger magazines. The target audience of these images genreally relate to young adults, focusing on the catergory of students, as it is made for students and would appeal to this kind of audience.
The background of the shots vary with some being indoors in a home set up, some in studio, with others being outside. I would like to experiement with all of these settings to ensure I have taken the magazines approach into consideration. It will also give me a variety of outcomes, eventually making a ‘look book’ kind of edit suitable for a fashion magazine.
I would like to keep my shots fun, alternative and different, much like 1 Granary’s approach. Below I have inserted some of their images from shoots that have made it to being published and will discuss how they have taken the image and what aspects I could incoporate into my shoots to achieve a similar outcome.
These are two shots from the same model. They are both of visually interesting poses. One shows the subject from behind, which is somehting not very often seen in fashion magazines, but in this shot, works really well. The background shows a white wall and white floor. The backdrop isn’t a clean sheet that is often used in studio work, but instead shows a non edited brick wall which brings an edgy vibe to the scene, very relevant to the whole magazine. There are also shadows behind the subject that haven’t been edited or avoided all together, this shows a raw and true kind of vibe that is present throughout the magazine, something that is aesthetically pleasing due to it’s edgy and real outcome.
This is another shot from the magazine. It shows a female subject holding a red towel over her body. The image has been shot from within a car, through the window. The window frames the subject, creating a frame within a frame. A wide aperture has been used as the whole frame is in focus and shows the background sharply. The image was taken on a bright and sunny day, visible from the sky and how well the subject has been lit.
This shot has been taken indoors. It shows the subject wearing a unique jumper that is quite unusual. The lighting appears to be from a window or a recreation of a studio window set up. The shadows fall across the subject with her face and most of her body in the highlighted area. The light source is coming in from the right hand side at an elevated height. This type of lighting works well in offering an alternative and artsy approach to fashion photography, something that I would also like to e
This shot shows a subject close up. Her make up and hair are of bright and fun colours, making her stand out against the plain background. The subject is sat at an angle with her head facing the camera. It appears that she is sat down in an inside studio set up. A flash seems to have been used, we can see a shadow from her eyelashes and there is a catch light on her earing on the righthand side, suggesting the light is in front of her slightly to the right.
In order to get a feel for shooting in a similar style to my chosen magazine and selecting a relevant subject, I did a mini shoot. In this shoot I experimented briefly with shooting outdoors and the difference between flash in daylight and without it. I also wanted to make sure the subject was comfortable in front of the camera and could mimic a similar style to the subjects.
I started the shoot with using daylight but later introduced flash. I found that using flash made the subject pop from the background, a tec
Jodie Tovey PJD blog 