Tell a story: In order to successfully make a photo story, it has to have a strong narrative. The story should have purpose and often benefits from documenting a current problem. You have to identify the target audience you would like the story to be aimed at. In order to identify this, it is important to think about the type of people that the story could relate to or the kind of people who would take an interest into it.
Find commonalities that link the photos: The final images should all have a clear link. It is usually on the same visual subject, but aspects such as style are ways of successfully making the story flow.
Find a beginning, middle and end
Have a powerful opening image
Plan
Jodie Tovey PJD blog 